Valentina Kazakova

Co-Founder

For me, marketing has always been a combination of strategy, data, and real-world execution, rather than just communication or advertising. My journey in the digital space began back in 2008 with roles focused on data analysis, software testing, and content management, which gradually and naturally guided me toward digital marketing.

Over the years, I have worked both in corporate environments and on my own and client projects. This has given me a highly practical perspective on how a business functions from the inside and how marketing truly impacts its growth.

In recent years, I have been working as a digital marketing expert with a focus on performance and growth. My core work involves building and managing campaigns in Google Ads and Meta, developing full-funnel strategies, and driving continuous optimization through data analysis, testing, and user behavior insights.

A large part of my experience lies within the tourism and wellness sectors along the Bulgarian Black Sea coast, where I have worked with premium hotel and SPA brands. Among my most significant projects are contributing to a marketing strategy that led to a more than 50% growth in direct bookings, as well as the successful digital launch of a new hotel brand.

Beyond the strategic and performance aspects, I have been actively involved in content creation and the day-to-day execution of campaigns, working closely with design and content teams. This gives me a more holistic view of marketing as an interconnected system rather than a set of isolated channels.

Over time, I also took on a role in mentoring younger colleagues and coordinating team tasks, which naturally expanded my expert position to include more responsibility for processes and execution quality.

In parallel with my corporate experience, I developed a strong freelance practice as a WordPress developer, creating websites for small businesses and independent projects. In my work, I combine technical implementation with a marketing mindset, ensuring that websites are not just visually appealing, but serve clear business goals such as positioning, conversions, and growth.

I am also the creator of the “Knigolubitel” project — a personal initiative through which I gained hands-on experience in content creation, audience building, and scaling a digital project from scratch. Working on it gave me a real understanding of how to generate interest, consistency, and a long-term connection with an audience.

In recent years, Digipal Advertising was born as a natural continuation of this journey – an agency that integrates marketing, design, and web development into a unified solution rather than keeping them separate. Our focus is on real results: greater visibility, better conversions, and sustainable growth for the businesses we partner with.