Marketing strategy of a Kidney Center

Our task was to develop a comprehensive strategy for the Kidney Center as a newly established business.

We started by creating a concept for the website. The main goal was to present information about the center, its location, and the medical team in a clear, accessible, and user-friendly format.

We created profiles on Instagram, Facebook, and Google My Business. We developed an advertising strategy aimed at optimizing the website and increasing its visibility among potential patients. This included several Google Ads campaigns focused on relevant keywords, as well as Facebook ads targeting Brand Awareness and Reach.

One of the challenges we faced in the advertising campaigns was the specificity of the service — the audience is limited, sensitive, and highly segmented.

We also handled the creation of print marketing materials, which are an essential part of the marketing mix: business cards, flyers, and letterheads. We worked on the branding of promotional items and vehicles in collaboration with Express Print.

Part of the overall marketing strategy also included editing photo and video content.