Folk Dance Club “Bulgari” – Meta Ads

The Challenge

Folk Dance Club “Bulgari” operates five studios in Varna, offering dance groups for different levels. The main objective was to attract new beginners and fill the newly opened classes during the spring and autumn seasons.

The Solution

The Digipal team developed targeted Facebook and Instagram ad campaigns aimed at people living in Varna interested in folk dance, active lifestyle, and cultural events.
We implemented:

• custom-designed banners created by our team;

• mixed ad formats (images and short videos);

• A/B testing to refine copy and visuals;

• calls-to-action leading to the website and direct phone inquiries.

The Results

The campaigns generated consistent interest and new sign-ups for beginner groups. The newly opened studio, promoted for the first time, achieved strong attendance rates shortly after the launch.

While some locations showed different levels of engagement, the campaigns successfully strengthened “Bulgari’s” local brand awareness and demonstrated how the right combination of local targeting, authentic visuals, and consistent advertising strategy can drive measurable results.